There’s one primary reason people use search engines and browse websites, and that is to search for information. People desire information everyday, and want if delivered in a fast and reliable fashion. Whether to entertain, entice or educate, superior content is a must in every frequently visited website, especially if search engine optimization is part of the website’s overarching marketing strategy.
For business websites, content should include important information and come in the forms that are pertinent to the business. Retail sites for example, need high quality pictures of their products, while consulting firms are more apt to highlight client testimonials. A best practice for most search engine optimization gurus is also ensuring the most relevant content is prominent on the webpages.