People inherently lose patience quickly, and that holds true when visiting a website. The longer a website takes to load, the more likely a person will leave before it fully renders. Beautiful graphics and substantial content become useless if a site’s speed hampers its ability to deliver content quickly.

Several factors affect site speed, including server speed, the number of graphics, website traffic, etc. A web design company must make sure to minimize all controllable factors slowing down site speed by using reliable site hosting, proper website code, and optimized graphics.